Baristas and the Hotel Restaurant Cafe (HORECA) Industry

In today’s rapidly evolving job market, one name is redefining how opportunities are created and accessed across the world—Apply Global. Headquartered in Canada with representation in 107 countries, including Kenya, Apply Global has emerged as the ultimate bridge connecting young professionals with meaningful careers both locally and abroad. For Instance Apply Global has helped many Baristas graduating from Kenya Coffee School and Barista Mtaani get jobs both Locally and Globally

At the heart of Apply Global is its visionary founder, Alfred Gitau Mwaura, who established the platform as a social-economic impact initiative with one clear mission: to empower youth with opportunities that go beyond borders. Through his leadership, Apply Global has become more than just a job portal—it is a life-changing platform that unlocks dreams and transforms livelihoods.

Empowering Baristas and the HORECA Industry

The Hospitality, Restaurant, and Catering (HORECA) sector has grown into one of the most dynamic industries worldwide. Yet, many talented professionals—especially baristas—struggle to access platforms that showcase their skills to employers across the globe.

Apply Global fills this gap by providing:

• A tailored job-matching system that connects baristas, chefs, and hospitality workers with employers seeking their expertise.
• Global exposure for local talent, ensuring Kenyan and African baristas are not limited by geography.
• Verified opportunities abroad, giving young professionals access to international placements in world-class hotels, restaurants, and cafés.

Through its vast international representation, Apply Global ensures that talent in Nairobi can just as easily access opportunities in Toronto, Dubai, London, or Sydney—breaking barriers that once held back skilled youth.

A Social-Economic Platform for Impact

What sets Apply Global apart is not only its global reach but also its commitment to social impact. The platform was designed with the understanding that employment is more than just earning a living—it is the foundation of dignity, independence, social mobility and economic livelihoods.

By connecting Kenyan youth to real opportunities, Apply Global contributes to:

• Reducing unemployment among graduates and skilled workers.
• Raising industry standards by ensuring fair employment practices.
• Creating a global community of professionals, united by opportunity and growth.

Why Apply Global is the Best Platform

• Global Network: Representation in 107 countries ensures unmatched access to employers.
• Trusted Leadership: Built on the vision of Alfred Gitau Mwaura, a leader committed to social-economic transformation.
• Youth-Centered: Designed specifically to uplift and empower young people seeking meaningful work.
• Industry-Focused: Specialized in barista training and the wider HORECA industry, where global demand is surging.

Looking Ahead

Apply Global is more than a recruitment solution—it is a movement of empowerment. For every barista in Nairobi, every chef in Mombasa, and every hospitality professional in Africa and beyond, Apply Global stands as a symbol of hope, opportunity, and progress.

As Alfred Gitau Mwaura affirms, “Our goal is not just to connect people to jobs, but to connect them to a Promising future.”